Write Size making all the right headlines
Since its appearance on the BBC’s Dragons’ Den recently, Write Size has been inundated by retailers and press to learn more about their unique stationery concept.
Broadcast to 3.4m people, the Midlands based innovators went head-to-head with the notorious entrepreneurs on the BBC Two programme, when they pitched their revolutionary product which aims to make writing easier for children to learn.
Write Size has developed a range of pencils to scale for children aged two years to 10+ in an attempt to make handwriting less daunting, easier to learn and more enjoyable amongst children as a result.
The concept was originally brought to life in 2012 by Ross Williams, after watching his young children struggling to learn to write with a tool which was not in proportion to their hands. Since the programme aired the team have seen the demand for their product range grow and increased interest from leading and independent stationers in the UK.
Moreover, the concept has attracted industry accolades; a Small Business Sunday Award, a nomination in the Express and Star Business Innovation awards and operations manager Surlender Pendress has been recognised with a ‘Woman in Business’ prize by leading business woman and retail expert Jacqueline Gold.
The successes keep mounting up despite the dismissive comments of Peter Jones and Deborah Meadon, with Write Size products now being launched in a number of retailers across the UK including Webbs Garden Centres, LPC Stationers, Ruddocks of Lincoln and national retailer Rymans. Products are already available in New Zealand and the Middle East.
The company is steadily building a reputation for its products that inspire young and old alike to take a fresh look at what writing instruments should be used to teach a fundamental skill. With the Back to School campaign well under way, Write Size are now focused on the run up to Christmas 2016.
Surlender is ambitious for the company and sees an opportunity for Write Size to be the face of a writing revolution worldwide, saying, “Consider this, would you give a five-year-old an adult cricket bat, a full size trumpet or an adult sized meal? The list goes on and on with comparisons being made across all sections of daily life.
“Around 14 billion pencils are sold yearly, yet they only come in one size – the right size for adults’ hands. And yet a five year old’s hands are 50 per-cent smaller than an adult’s. Clearly this makes a pencil feel twice as long as it does to us, creating discomfort.
“It became apparent to me that the only product not manufactured to meet the specific needs of a child is a pencil. This is a key tool they use at an important time in their lives. Children are even taught on seats and desks that are in proportion to their arms and legs. It just doesn’t make any sense.”
The Write Size team believe that the recent plaudits and accolades add weight to the viability of its concept.
“Even though we didn’t receive investment from the Dragons’ Den, our experience on the programme has been a real eye opener and we have taken the feedback on board. We are approaching a very exciting time with the product and brand. Who knows where this will lead us,” concludes Surlender.
For more information: www.writesize.co.uk
Posted on 22nd August 2016 by Vanessa Fortnam