The H.E.N.R.Y’s are coming! Retailers are you ready?

Phil Pond speaking at the London Stationery Show

Trend analyst Phil Pond speaking at the London Stationery Show.

Much has been said about the so called ‘Millennial generation’, but what are the facts about them, what makes them the H.E.N.R.Y’S of today and tomorrow and will they be buying stationery?

Phil Pond of trend forecasters Scarlet Opus will be tackling how this group of consumers are different, in ways that have never happened before, and how understanding their expectations and influence over all consumer age groups will help retailers recognize how to win their custom.

His presentations, on both days of the Manchester Stationery Show, will also look at how the stationery industry can work in harmony with the digital world to grow business, and he will review fashion and design trends to identify those that will work well for stationery and are worth investing in.

“This year the most popular design style for Christmas will be a very traditional, handcrafted, rustic and natural look. We’ve called the style ‘Homeland’ and we will share details that will inspire and inform Christmas merchandising and window displays,” promises Phil.

Phil will be speaking at the new Manchester Stationery Show which runs on Tuesday and Wednesday, 31 October & 1 November, at the Victoria Warehouse in the Old Trafford area of Manchester.  Visitors can register by clicking here.

Phil will be joined by High Street and retail commentator, Michael Weedon, Giftware Association chair and independent retail consultant Henri Davis and Tracey Bearton, editor of leading trade title Greetings Today.  A full speakers programme for the show, with confirmed timings, will be published in September.


(*High Earning, Not Rich Yet)

Posted on 4th September 2017 by Vanessa Fortnam