tesa® adds a splash of colour at the Stationery Show
When tesa returns to the London Stationery Show this year, it will highlight the increasing importance that colour and convenience have on consumers’ purchasing decisions relating to items of stationery.
A colour match for convenience
tesa recently conducted a consumer testing programme involving new product designs and a variety of colours. The feedback received has since been factored into developing a new range of pink and cyan blue stationery items – colours that emerged as clear favourites during testing.
Products such as the new tesapack® Pack ‘n’ Go are now being produced solely in these colours. Benefitting the casual parcel packer, this handy tape dispenser both looks good and has been optimised to aid easy application.
Given the popularity of online shopping and the common requirement for easily packaging parcels destined for return, tesapack® Pack ’n’ Go is already being well received.
Philip Johnson, key account manager, tesa UK Consumer Division, commented: “Nowadays, we tend to equate modern designs and bright colours with something that’s easy to use and therefore capable of removing some of the hassle from those everyday tasks.
“Where fashion meets form, increasingly, form has to be matched with sustainability. This is the direction we’re pursuing for all our stationery innovations.”
A sustainable must
A good example of the importance tesa places on sustainability is found in the innovative tesa ecoLogo® range. Consisting primarily of recycled or biologically based materials, these environmentally-friendly products are solvent-free and packaged with as much renewable or recycled content as possible. tesa ecoLogo® products that will be on show include glue sticks, mini correction rollers and easy cut tape dispensers. With eye catching colours and an attractive design, tesa® Mini Roller Correction ecoLogo® is housed in 100% recycled plastic. Fun and easy to use, its small size also allows it to fit neatly into most pencil cases and tins.
Looking ahead to the Stationery Show 2016
During last year’s show, retailers agreed that tesa’s innovative range brings something different to the UK stationery market.
Philip concludes, “Our consistent focus on innovation and value has led us to the creation of a one-source solution, with offerings that hold instant appeal for consumers and retailers alike. We’re now excited to see how the results of these efforts resonate with an even larger audience at this year’s show.”
More info at www.tesa.co.uk. Visit the team on stand M722 at the show.
Posted on 18th February 2016 by Vanessa Fortnam