STAEDTLER signs artist Johanna Basford as #myCreativeEscape ambassador
Johanna Basford, the artist behind the worldwide bestselling adult colouring books, ´Secret Garden’ and ‘Enchanted Forest’, has been signed to represent STAEDTLER as an exclusive global stationery brand partner. The partnership was announced as part of STAEDTLER’s new marketing campaign #myCreativeEscape.
The #myCreativeEscape campaign encompasses a trend for people to get-offline, find some personal space and to ‘create’. The campaign will incorporate access to a range of Johanna’s works and books, and will include product endorsements, testimonials, promotions and a lot of inspiration for her fans.
Johanna has long been a fan of STAEDTLER products, using them since art school. All of her books start with a mechanical pencil from STAEDTLER and are than finalized with STAEDTLER pigment liners, before her illustrations are digitalized and reproduced for her international fan community.
Johanna also recommends her illustrations are coloured with STAEDTLER pens and colouring pencils, as she and her fans put great emphasis on precision, as well as on rich colour and a wide colour range. Products such as the well known triplus range, ergosoft, Noris Club and Noris colour will be available as special editions in Johanna Basford designs, just in time for the global launch of her new book ´Lost Ocean´ at the end of October.
Adult colouring has turned into a huge international trend with Johanna Basford starring in the adult colouring scene. Johanna’s previous two adult colouring books, ‘Secret Garden’ and ‘Enchanted Forest’ both reached No. 1 in the New York Times bestseller list with over 8 million copies of Secret Garden and 2.5 million copies of Enchanted Forest sold worldwide in 40 foreign editions. Her latest book ‘Lost Ocean’ has just been launched worldwide.
“Our brand association with Johanna Basford is perfectly aligned to target adults interested in art, fashion and lifestyle, who are parents or are working in demanding jobs, seeking stress relief. This is what we want to celebrate and encourage: For people to put the digital world and the stress of everyday life aside for a moment and take some personal time in the form of creative output. The #myCreativeEscape campaign is a great platform for adult audiences worldwide.”
For more information visit: www.staedtler.de
Posted on 29th October 2015 by Vanessa Fortnam