Major retailers pledge support for National Stationery Week
Many of the High Street’s major retailers and independents are throwing their weight behind this year’s National Stationery Week and Get Britain Writing campaign which aims to keep Britain putting pen to paper.
Retailers up and down the country are pledging their support for the annual campaign – with the promise of getting their tills ringing as millions of consumers focus on all things stationery.
The campaign runs from April 27 to May 3 and a host of big-name retailers have already committed their support including John Lewis, B&M Stores, Smiggle, Staples, Tesco, Sainsbury’s, Wilko, the Post Office, Funky Pigeon, The Pen Shop, Websters, Colemans, Blott, Paperchase, John Smiths, Ryman and Poundland.
The organisers behind NSW – which is now in its fourth year – are making the campaign as simple as possible for retailers to get involved, and have extended the closing date to be involved as a participating retailer until Thursday 2 April. NSW not only provides point-of-sale artwork packs free of charge, but retailers are given special ‘focus’ days to promote the goods they sell as well as key social media hashtags, and are featured on the National Stationery Week website,
An extensive communications plan is in place to give retailers a direct voice to millions of consumers throughout the week, allowing them to take full advantage of the nation’s love of stationery and the increase in sales the event brings.
Ruth Burgess, Stationery Buyer at B&M Stores, said “We are delighted to participate in this year’s National Stationery Week . At B&M, we feel that stationery can be fun as well as practical when used in everyday life. Making stationery fun gets people engaged, especially children and it’s important to get children inspired to write and be creative. A blank piece of paper and a pen can open up a child’s imagination to create something unique. Through our social media channels, look out for some exciting prizes every day during National Stationery Week…they will be something to write home about!”
Natasha Stoddart, Buyer for John Lewis, added: “As a retail outlet which prides its stationery offering on fashion-led pieces with a focus on maintaining our stationery aisles as places where our customers want to see the latest items, we really embrace this campaign not only in store but online and across social media.”
Some of the biggest suppliers to stationery retailers are sponsoring this year’s campaign, including Sheaffer, Maped Helix, Dodo Pad, Kokuyo, Zebra Pen and Nuco International.
National Stationery Week is a celebration of the written word and all things stationery, and is organised by the London Stationery Show. Last year’s event generated millions of pounds worth of media coverage and reached over 20 million consumers with the message that, even in a digital world, the power of writing by hand cannot be overestimated.
Posted on 31st March 2015 by Hazel Fieldwick