How things change
Last year, we celebrated 100 years of our brand. It gave us time to reflect upon how things have changed. In business, technology, our industry, in almost everything; change often means progression and we’re proud of what we’ve achieved as a luxury writing instrument manufacturer in the past century.
However, it’s not only change that’s highlighted when you reflect upon the past 100 years. We’ve also had the chance to think about the things that have stayed the same. When it comes to writing, the way in which we mark down our sentiments has changed, but the sentiments themselves rarely ever do.
Whether it’s a quill, ink and scroll, a Sheaffer fountain-penned postcard or the 140-characters of a tweet, the true essentials of writing are consistent. We only have to think about how wonderful it feels to receive a birthday card from a friend, a text from a parent or a love letter from a partner to know that spreading written messages of love, hope and friendship can give our day a boost no matter the platform we choose to spread it on.
As we approach National Stationery Week, we are reminded of how writing affects people’s lives every day. This year marks 100 years since the outbreak of the Great War, and history really was ‘written’ in the literal sense. Letters to servicemen tell stories of worry, separation and steadfast love and hope whilst memoirs penned by those involved in conflict tell the true story of World War I.
War poetry crafted by writers such as Wilfrid Owen and Robert Graves give us an insight into the thoughts and feelings of those affected by battle, sharing the sentiments of those that perhaps were unable to share themselves.
It is said that words are our inexhaustible source of magic, capable of both inflicting injury and remedying it. Though so many things have altered in 100 years, our ability to share our thoughts and feelings remains the same, good or bad, happy or sad. That is the beauty of the written word, and it’s why Sheaffer is still here, one hundred years later developing writing instruments to keep the world communicating.
Posted on 27th January 2014 by Jasmine Jones - Sheaffer