Calendar week 36 ‘key to the success of stationery’ says GfK

According to GfK the ‘Back-to-School’ countdown is on…. image006

Greg Allen and Jamal Mehmood, who monitor the Stationery market for GfK, have confirmed that, with only two weeks to go until the biggest week of the calendar year in the stationery market things are ‘hotting-up’.

‘With the shelves stocked, webpages active, people preparing for school and university and sales value already up 4% on last year’s first 2 weeks*, 2016’s Back-to-School period looks like it will once again be fascinating.’

Calendar week 36 is the key to success of Back-to-School and of the stationery market. Since 2013 this individual week alone has grown by over 40% in value terms. Supported in recent years by larger pack sizes, colouring category growth and innovative product launches (like erasable pens) this sector has performed well. So far GfK’s weekly indicator shows most stationery categories in growth in 2016 on 2015, with key categories like ballpoint pens, pencils and rollerball pens all observing good sales. The count-down is therefore most definitely on.

Gfk will be monitoring whether this year’s count-down produces further successes. Through multiple tracked categories of stationery the team can see how well products have performed.  Anyone wishing to find out about how their products have done can contact Greg or Jamal using the details below.


*Source: GfK Weekly Leaderpanel; Sales Value GBP; Weeks 30-31 2016 | +44 (0) 2078 909 732


Posted on 1st September 2016 by Vanessa Fortnam