Blake and Cross Pens come together to produce luxury gift pack
Blake Envelopes and Cross, the luxury pen brand, have teamed up to produce a luxury gift card set available with any purchase from the Classic Century Collection of Cross Pens, to celebrate the 70th Anniversary of this iconic collection.
Tim Browning, director at Blake, said, “We were excited when Cross approached us about this gift set; the magic and romance of putting pen to paper is at the core of our business and of course also of Cross’. Their marketing campaign ‘make your mark’ is very much in line with our ethos too – pen and paper will always be the most enduring way to record thoughts, ideas or simple ‘thanks you’s’.”
Blake supplied Cross with four stunning and unique cards made using paper marbling. The cards and envelopes were then collated and encased in another bespoke black envelope featuring the Cross logo made using Blake’s creative colour paper range.
Nicola Shepherd, trade marketing director at AT Cross said, “We are celebrating the 70th Anniversary of our classic silhouette, the Classic Century and wanted to produce a set of gift cards that encouraged people to make their mark in a memorable way. Blake was the perfect partner for this; using their bespoke service we could choose exactly the right materials and envelopes to ensure that we are giving away something really desirable.”
Paper marbling is the art of applying coloured inks to a surface, which can produce patterns similar to smooth marble or other stone. Through several centuries, people have applied marbled materials to a variety of surfaces. It is often employed as a writing surface for calligraphy, and especially book covers and endpapers in bookbinding and stationery. Part of its appeal is that each print is a unique monotype and therefore individual.
Posted on 18th November 2016 by Vanessa Fortnam